A fresh new look. The same Poppies quality.

The Poppies brand is entering an exciting new chapter.

Over the coming months, you'll gradually discover a refreshed visual identity and redesigned packaging across our Poppies product range. This rebranding reflects the evolution of our brand while staying true to everything our customers value: quality, craftsmanship and indulgence.

While the look of our packaging is changing, the products inside remain exactly the same. Our recipes, specifications and quality are unchanged, ensuring the trusted Poppies experience you know and love.

The rollout of the new packaging will take place in phases, starting with our Retail range, followed by Foodservice and In-Store Bakery.

Discover the new Poppies at SIAL Paris

The first products featuring our new packaging will be unveiled at SIAL Paris, taking place from 17–21 October.

Visit us at Hall 5A – Stand U235 to discover our renewed brand identity, explore our complete ambient and frozen portfolio, and meet the Poppies team.

We look forward to welcoming you and sharing the next chapter of the Poppies brand.