News article

Poppies Bakeries featured in Trends Magazine

Trends

We’re very proud to share that Poppies Bakeries has been featured in Trends, one of Belgium’s leading business magazines.

The article looks back on our almost 50-year journey — from an artisan bakery to a strong European player in sweet bakery products 🇪🇺🥐 — and highlights an important milestone: a carefully prepared CEO succession, with Inge Demeyere becoming the second non-family CEO, following Patrick Reekmans 🤝.

It also shines a light on:
🍪 Our strong position in private label and branded products
🌍 Our continued international growth, including Europe and the U.S.
📊 How we deal with market challenges and rising costs
🚀 Our focus on quality, innovation and long-term growth

A wonderful recognition of our people, our heritage and our future ambitions 💙✨

Trends
Trends
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