Poppies Bakeries strengthens position in the waffle market with the acquisition of Milcamps

Today, we are proud to announce the acquisition of Milcamps, a Belgian producer of premium waffles and a subsidiary of Jacquet Belgium, which in turn is part of Jacquet Brossard (a subsidiary of Limagrain). With this acquisition, we expand our product range and reinforce our position in the waffle category, both in Belgium and internationally.

Founded in 1932 and based in Dour, Milcamps specialises in three product categories: galettes, Liège waffles, and Brussels waffles. The products are available in both ambient and frozen formats and are sold in 15 countries, with strong positions in Belgium and France. In 2024, Milcamps achieved a turnover of more than 16 million euros.

The acquisition of Milcamps once again underlines the growth dynamic of Poppies Bakeries, which is the result of both organic development and strategic acquisitions.

We warmly welcome all Milcamps employees to our ‘Sweet Adventure’!