News article

Sustainability Report 2025: Every small step counts

Report 2025

At Poppies Bakeries, sustainability is not about one major breakthrough. It is about making meaningful progress, year after year. Our 2025 Sustainability Report reflects that commitment by providing a transparent overview of the actions we have taken and the goals we continue to pursue.

This year's report highlights several important milestones. Our EcoVadis score increased significantly from 53 to 72, confirming the progress we are making across environmental, social and governance topics. For the third consecutive year, we measured our carbon footprint, allowing us to better understand our impact and identify new opportunities for improvement.

The report also introduces our updated Supplier Code of Conduct, reinforcing our expectations for responsible and ethical partnerships throughout our supply chain. In addition, we have defined new packaging targets in line with the Packaging and Packaging Waste Regulation (PPWR) and developed a decarbonisation roadmap aimed at achieving Science Based Targets initiative (SBTi) validation by the end of 2026.

As CEO Inge Demeyere writes in her first foreword:

"Progress is not about one defining moment, but about the sum of many small steps."

That mindset continues to guide our sustainability journey. Every initiative, every improvement and every collaboration brings us one step closer to a more sustainable future.

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