Baking joy, every day for everyone
”By experiencing the familiar taste of our sweet bakery products, we want everyone all over the world to enjoy those small moments of indulgence throughout the day.”
Sweet bakery is in our DNA
Poppies Bakeries started out in 1976 selling traditional Flemish pastries and biscuits to local retailers. We have deepened and broadened our baking expertise and our range through a combination of organic growth and acquisitions, becoming a trusted supplier to private labels around the world as well as marketing our own brand of sweet bakery products. Each and every day we put all our craft and passion for excellence into our products, upscaled to make a difference.
Baking joy, every day for everyone.
Our bakery range comprises five categories, each drawing on our traditional baking craft and knowhow of large-scale production.
Most of our products are sold under private label
Keeping the scale to make the difference
Each and every day we put all our craft and passion for excellence into our products, keeping the scale to make the difference. Continuous improvement and operational excellence are at the heart of our company. That's how we have become a trusted supplier for private label customers and sweet bakery partners all over the world.