Cookie statement

  1. Introduction
  2. What are cookies?
  3. Cookie types
  4. Cookies used by Poppies Bakeries nv (head office) 
  5. Consent
  6. Enabling, disabling and removing cookies
  7. Contact

1. Introduction

Poppies Bakeries nv (head office)  ( uses its own cookies (first-party cookies) and cookies of third parties whose services are offered on the website (third-party cookies).    
We explain how we use these cookies below.    
Please note that some media are not available if you do not accept the related cookies.

2. What are cookies?

A cookie is a simple, small file containing personal data that is sent with the pages of and saved by your browser to the hard disk of your computer or other device. The next time you visit our website, the browser returns the data in the cookie to our server or the server of the third party in question.

The term ‘cookie’ also encompasses scripts. These are sets of instructions carried out to ensure our website functions optimally.

Lastly, ‘cookie’ also encompasses web beacons, pixel tags and social media cookies. These are used to integrate various social networks into Poppies Bakeries nv (head office) . That’s because embedded third-party elements, meaning content stored at a third party, can be displayed on our website. The buttons on the webpages can also be used to share the contents of Poppies Bakeries nv (head office)  through social networks. Facebook, Google+, WhatsApp, Instagram, YouTube, LinkedIn, Disqus and Twitter are examples of social networks.

Functional cookies are processed on the basis of legitimate interest, as they are needed to ensure Poppies Bakeries nv (head office)  is secure and functions properly. Other cookies will not be used by Poppies Bakeries nv (head office)  without your consent.

3. Cookie types

3.1. Origin:

First-party cookies are placed on the website by Poppies Bakeries nv (head office) .

Third-party cookies are placed on the website by third parties, mainly when Poppies Bakeries nv (head office)  integrates elements from other websites.

3.2. Duration of storage:

Permanente cookies are stored on your device until the cookie expires. They are accessed every time you visit Poppies Bakeries nv (head office) .

Session cookies are used to recognise and link user actions during a single browser session. These cookies are stored in a temporary memory when you access our website. Session cookies are removed when you close your browser session.

3.3. Function/purpose:

Functional cookies are essential for all parts of the website to work. These are needed to ensure Poppies Bakeries nv (head office)  is secure and works properly, including such functions as load balancing (distribution of requests to a webserver across multiple computers) and user interface preferences (language and how search results are displayed). These cookies can be stored on your device without your consent.

Non-functional cookies are stored for analytical, social and commercial purposes. They do not have any technical support function and do not meet the criteria for exemption from the consent obligation. These cookies will only be stored on your device with your consent.

(Non-functional) technical cookies ensure your user preferences are taken into account. This makes Poppies Bakeries nv (head office)  easy to access and means you do not have to enter the same information every time you visit the site.

Analytical cookies provide information about how you use Poppies Bakeries nv (head office) . A statistical analysis is conducted on the basis of the information collected to improve the structure, navigation, content and user experience of Poppies Bakeries nv (head office) .

Online advertising is personalised with marketing cookies. Both Poppies Bakeries nv (head office)  and third parties gain insight into how campaigns are performing from a profile created on the basis of what you click and where you go on the website.

These also include social media cookies. These cookies enable social network buttons to be integrated into the website. The buttons are controlled by a code originating from the social network in question. This is a handy way to like or pin web pages to promote them.    
Poppies Bakeries nv (head office)  has no control over how data collected by social network cookies integrated into Poppies Bakeries nv (head office)  is used. For more information, see the privacy statement of the relevant social networks in the active cookie list below. Note that a privacy statement can be amended by the relevant social network at any time.

4. Cookies used by Poppies Bakeries nv (head office) 

4.1 Functional cookies





4.2 Statistical & Analytical Cookies


  • Description: The functionality is to store and track visits across websites.
  • Duration: 30 days


  • Description: This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.    
  • Duration: 2 years


  • Description: This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the wbsite is doing. The data collected including the number visitors, the source where they have come from, and the pages visited in an anonymous form.
  • Duration: 1 day


  • Description: This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.
  • Duration: 1 minute


  • Purpose: Google conversion tracking cookie
  • Duration: 3 months


4.3 Advertisement Cookies




4.4 Social media Cookies




5. Consent

Cookies may only be stored on your device without your consent if a visit to Poppies Bakeries nv (head office)  is impossible without them or the service offered by Poppies Bakeries nv (head office)  requires them. In all other cases, we will not store any cookies without your consent.

You give this consent the first time you visit Poppies Bakeries nv (head office)  and click “Accept all cookies”. You can also set your preferences by clicking “Manage cookies”. Here you can opt to accept only certain types of cookie.

6. Enabling and disabling cookies

In your browser you can automatically or manually remove cookies and set your preferences with regard to which cookies you accept. You can also set your browser to display an alert when a website tries to store a cookie. For more information, see your browser’s help function.

Cookie settings in Internet Explorer    
Cookie settings in Firefox    
Cookie settings in Chrome    
Cookie settings in Safari OS and iOS

Important! Poppies Bakeries nv (head office)  may not function properly if you disable cookies. If you remove cookies, you will be asked for your consent to accept them the next time you visit Poppies Bakeries nv (head office) .

7. Contact

Contact Poppies Bakeries nv (head office)  with any queries or comments you have about this cookie statement at:

Poppies Bakeries  
(head office)   
Kasteelstraat 29   
8980 Zonnebeke   

+32 57 46 02 00

Poppies Bakeries nv (head office)