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Our products



Authentic crunchy cookies based on the original recipes and made with the best ingredients, produced in Belgium or Sweden.
Cakes & pastries

Cakes & Pastries

From coconut stars and jam slices to frangipanes… We make our cakes and puff pastry in various types and sizes, both ambient and frozen.


Since 2014 we master the art of producing this sweet delicacy in a fully automated way, ensuring we meet all expectations in terms of flavour and ingredients, as well as ensuring the packaging is suited to export to all parts of the world.
Frozen desserts

Frozen desserts

As a market leader, we have extensive expertise in the production of fresh frozen profiteroles and eclairs.
We can make personalised products based on your size, filling, topping and coating preferences.
For the frozen aisle or instore bakery.
Just thaw and serve!

American Bakery

Our famous American treats are always a little above and beyond, as you would expect: everything from homestyle American chewy cookies to outstanding fudgy brownies, or from plain to over-the-top decorated donuts.
Popular in both retail and foodservice.

Download our catalogue

Explore our extensive catalogue of sweet bakery products, featuring a diverse selection of traditional pastries and modern delicacies. 

Retail catalogue 
Foodservice catalogue

Most of our products are sold under private label 

As one of the leading European manufacturers of private label sweet bakery productswe are proud of our customer portfolio in the retail and foodservice segment. We partner with our customers to find the best product and packaging possibilities based on the latest trends and market insights.

Poppies Bakeries - private label

Point of sale 

We are not a pure category player. At the store, you can find our products in a number of categories, based on shelf life and characteristics of the product. Depending on the category, we transport our goods in ambient, chilled or frozen temperature to ensure they arrive in perfect condition.


Ambient biscuits & cakes 

All our biscuits can be stored at room temperature. 


Frozen desserts 

Our bakery products are frozen immediately after production to seal in their freshness and quality. 

Fresh frozen products that are thawed, for ambient or chilled bakery section.


Our fresh-frozen products are thawed before being placed in the ambient or chilled bakery section. 

Our packaging solutions

We offer various packaging options to ensure we are able to cater to the needs of all our customers. However, this is only a selection of what we can provide.

Like to know more? Let's talk!


Packaging finaal

Our main brands

While we are a private label specialist, we are also proud to market our own brands. 
Poppies is our leading brand worldwide, whereas Delizza is well-known in the United States.

Join the Sweet Adventure

Join Poppies Bakeries to team up with more than 1,300 colleagues on an exciting Sweet Adventure to bring people together around sweet bakery products.

Check out our vacancies